Day 104: Taking Over Dad's Print Shop

Dialogue

♪ Audio recordings are on the way. For now, each lesson is the dialogue with its English translation.

Keys: E hide English · ← → previous / next day

1. 1

   A 자, 회의하자며? 앉아라. 네가 가져온 그 서류부터 보자.

   Ja, hoeuihajamyeo? Anjara. Nega gajyeoon geu seoryubuteo boja.

   So, you wanted a meeting? Sit down. Let's start with those papers you brought.

   Line 1
2. 2

   B 네, 아버지. 이건 제가 석 달 동안 준비한 사업 계획서예요. 가게를 물려받아서 온라인 주문 위주로 바꾸고 싶어요.

   Ne, abeoji. Igeon jega seok dal dongan junbihan saeop gyehoekseoyeyo. Gagereul mullyeobadaseo ollain jumun wijuro bakkugo sipeoyo.

   Yes, Dad. This is the business plan I've been working on for three months. I want to take over the shop and shift it to mainly online orders.

   Line 2
3. 3

   A 온라인 주문? 지금 우리 가게 손님 대부분은 동네 학원이랑 교회, 식당이다. 그 사람들은 전화로 주문해.

   Ollain jumun? Jigeum uri gage sonnim daebubuneun dongne hagwonirang gyohoe, sikdangida. Geu saramdeureun jeonhwaro jumunhae.

   Online orders? Most of our customers now are local academies, churches and restaurants. They order by phone.

   Line 3
4. 4

   B 네, 그분들은 그대로 받을 거예요. 거기에 더해서 전국에서 명함이나 스티커 같은 소량 인쇄 주문을 받으려고요.

   Ne, geubundeureun geudaero badeul geoyeyo. Geogie deohaeseo jeongugeseo myeonghamina seutikeo gateun soryang inswae jumuneul badeuryeogoyo.

   Yes, we'll keep serving them. On top of that, I want to take small print orders from all over the country, like business cards and stickers.

   Line 4
5. 5

   A 그런 사이트는 이미 수십 개야. 가격 경쟁을 무슨 수로 이겨?

   Geureon saiteuneun imi susip gaeya. Gagyeok gyeongjaengeul museun suro igyeo?

   There are already dozens of sites like that. How are you going to beat them on price?

   Line 5
6. 6

   B 가격으로는 못 이겨요. 대신 디자인 상담을 해 주고, 급한 주문은 당일 발송해 주는 걸로 차별화하려고 해요.

   Gagyeogeuroneun mot igyeoyo. Daesin dijain sangdameul hae jugo, geupan jumuneun dangil balsonghae juneun geollo chabyeolhwaharyeogo haeyo.

   We can't win on price. Instead, I want to stand out by offering design advice and sending out urgent orders the same day.

   Line 6
7. 7

   A 당일 발송이면 밤에도 기계를 돌려야 할 텐데. 인건비는 계산했니?

   Dangil balsongimyeon bamedo gigyereul dollyeoya hal tende. Ingeonbineun gyesanhaenni?

   Same-day dispatch means running the machines at night too. Have you worked out the labour costs?

   Line 7
8. 8

   B 여기 삼 페이지에 있어요. 첫해에는 아르바이트 한 명만 쓰고, 나머지는 제가 직접 해요.

   Yeogi sam peijie isseoyo. Cheotaeeneun areubaiteu han myeongman sseugo, nameojineun jega jikjeop haeyo.

   It's here on page three. In the first year I'll hire just one part-timer and do the rest myself.

   Line 8
9. 9

   A 첫해 매출을 지금의 두 배로 잡았구나. 이 숫자는 어디서 나온 거야?

   Cheothae maechureul jigeumui du baero jabatguna. I sutjaneun eodiseo naon geoya?

   You've put first-year sales at double what we make now. Where does that figure come from?

   Line 9
10. 10

    B 비슷한 규모의 인쇄소 세 곳을 직접 찾아가서 물어봤어요. 그중 두 곳이 온라인으로 바꾸고 이 년 만에 매출이 두 배가 됐대요.

    Biseutan gyumoui inswaeso se goseul jikjeop chajagaseo mureobwasseoyo. Geujung du gosi ollaineuro bakkugo i nyeon mane maechuri du baega dwaetdaeyo.

    I visited three print shops of a similar size and asked them. Two of them switched to online and doubled their sales within two years.

    Line 10
11. 11

    A 나머지 한 곳은?

    Nameoji han goseun?

    And the third?

    Line 11
12. 12

    B ...일 년 만에 문을 닫았대요. 마케팅 비용을 너무 많이 써서요.

    ...Il nyeon mane muneul dadatdaeyo. Maketing biyongeul neomu mani sseoseoyo.

    ...It closed within a year. It spent too much on marketing.

    Line 12
13. 13

    A 그 얘기를 먼저 했어야지. 좋은 숫자만 보여 주는 건 계획이 아니라 희망이야. 그런 허점을 숨기면 안 돼.

    Geu yaegireul meonjeo haesseoyaji. Joeun sutjaman boyeo juneun geon gyehoegi anira huimangiya. Geureon heojeomeul sumgimyeon an dwae.

    You should have told me that first. Showing only the good numbers isn't a plan, it's wishful thinking. You mustn't hide weak spots like that.

    Line 13
14. 14

    B 죄송해요. 그래서 광고비는 매출의 십 퍼센트를 초과하지 않게 정해 뒀어요. 여기 적어 놨어요.

    Joesonghaeyo. Geuraeseo gwanggobineun maechurui sip peosenteureul chogwahaji anke jeonghae dwosseoyo. Yeogi jeogeo nwasseoyo.

    Sorry. That's why I've set advertising so it never goes over ten percent of sales. I've written it down here.

    Line 14
15. 15

    A 음. 처음엔 네가 온라인에 매달리느라 동네 손님이 줄 테지만, 너는 그걸 견딜 수 있겠냐?

    Eum. Cheoeumen nega ollaine maedallineura dongne sonnimi jul tejiman, neoneun geugeol gyeondil su itgennya?

    Hmm. At first you'll be so tied up with the online side that local customers will drop off. Can you handle that?

    Line 15
16. 16

    B 그래서 아버지가 일 년만 더 가게에 나와 주셨으면 해요. 동네 손님들은 아버지 얼굴 보고 오시잖아요.

    Geuraeseo abeojiga il nyeonman deo gagee nawa jusyeosseumyeon haeyo. Dongne sonnimdeureun abeoji eolgul bogo osijanayo.

    That's why I'd like you to keep coming into the shop for one more year. Local customers come because of you.

    Line 16
17. 17

    A 허, 작년까지는 은퇴하시라더니 이제 와서 붙잡는구나.

    Heo, jangnyeonkkajineun euntoehasiradeoni ije waseo butjamneunguna.

    Huh, until last year you were telling me to retire, and now you want me to stay.

    Line 17
18. 18

    B 은퇴는 일 년만 미루시고요. 대신 매달 매출 보고서는 제가 꼬박꼬박 드릴게요.

    Euntoeneun il nyeonman mirusigoyo. Daesin maedal maechul bogoseoneun jega kkobakkkobak deurilgeyo.

    Just put retirement off for one year. In return, I'll give you a sales report every single month.

    Line 18
19. 19

    A 좋다. 사업은 쉽지 않을 테지만 네 계획이 허술하진 않구나. 할 거면 제대로 하거라.

    Jota. Saeobeun swipji aneul tejiman ne gyehoegi heosulhajin ankuna. Hal geomyeon jedaero hageora.

    All right. Business won't be easy, but your plan isn't sloppy. If you're going to do it, do it properly.

    Line 19
20. 20

    B 네, 명심할게요. 다음 달 첫 보고서 때 숫자로 보여 드릴게요.

    Ne, myeongsimhalgeyo. Daeum dal cheot bogoseo ttae sutjaro boyeo deurilgeyo.

    Yes, I'll remember that. I'll show you in numbers with the first report next month.

    Line 20