Day 84: The Ad Dressed as an Article

Dialogue

♪ Audio recordings are on the way. For now, each lesson is the dialogue with its English translation.

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1. 1

   A 이거 봐 봐. 어제 뉴스 기사에서 이 영양제가 피로 회복에 최고래. 나 벌써 장바구니에 넣어 놨어.

   Igeo bwa bwa. Eoje nyuseu gisaeseo i yeongyangjega piro hoeboge choegorae. Na beolsseo jangbagunie neoeo nwasseo.

   Look at this. A news article yesterday said this supplement is the best thing for fatigue. I've already put it in my cart.

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2. 2

   C 오, 나도 요즘 너무 피곤한데. 기사에까지 나왔으면 괜찮은 거 아니야?

   O, nado yojeum neomu pigonhande. Gisaekkaji nawasseumyeon gwaenchaneun geo aniya?

   Oh, I've been so tired lately too. If it's even in the news, it must be fine, right?

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3. 3

   B 잠깐만, 링크 좀 보내 봐. ...음, 이거 기사가 아니라 광고야.

   Jamkkanman, ringkeu jom bonae bwa. ...Eum, igeo gisaga anira gwanggoya.

   Wait, send me the link. ...Hmm, this isn't an article. It's an ad.

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4. 4

   A 무슨 소리야? 언론사 홈페이지에 올라와 있고 기자 이름까지 있는데?

   Museun soriya? Eollonsa hompeijie ollawa itgo gija ireumkkaji inneunde?

   What are you talking about? It's on a news site, and it even has a reporter's name.

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5. 5

   B 그러니까 더 교묘한 거지. 기사인 척하는 광고라서 사람들이 쉽게 속는 거야. 우리 회사에서도 이런 거 만들어.

   Geureonikka deo gyomyohan geoji. Gisain cheokaneun gwanggoraseo saramdeuri swipge songneun geoya. Uri hoesaeseodo ireon geo mandeureo.

   That's what makes it so sneaky. It's an ad pretending to be an article, so people fall for it easily. My company makes this kind of thing too.

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6. 6

   C 진짜? 그럼 너네가 글을 쓰고 기자인 척 이름만 빌리는 거야?

   Jinjja? Geureom neonega geureul sseugo gijain cheok ireumman billineun geoya?

   Seriously? So you write it and just borrow a name to look like a reporter?

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7. 7

   B 꼭 그런 건 아닌데, 광고주가 돈을 내고 기사 형식으로 싣는 거야. 제목도 자극적인 데다가 성분 설명에 전문가 인터뷰까지 넣으니까 진짜처럼 보이지.

   Kkok geureon geon aninde, gwanggojuga doneul naego gisa hyeongsigeuro sinneun geoya. Jemokdo jageukjeogin dedaga seongbun seolmyeonge jeonmunga inteobyukkaji neoeunikka jinjjacheoreom boiji.

   Not exactly. The advertiser pays to run it in the form of an article. The headline's sensational, and they add ingredient details and an expert interview on top, so it looks real.

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8. 8

   A 그럼 어떻게 구별해? 나는 전혀 몰랐어.

   Geureom eotteoke gubyeolhae? Naneun jeonhyeo mollasseo.

   Then how do you tell? I had no idea.

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9. 9

   B 기사 맨 아래를 봐. 작은 글씨로 '광고'나 '제휴 콘텐츠'라고 표시돼 있을 거야.

   Gisa maen araereul bwa. Jageun geulssiro 'gwanggo'na 'jehyu kontencheu'rago pyosidwae isseul geoya.

   Look at the very bottom. It'll be labelled 'advertisement' or 'partner content' in small print.

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10. 10

    C 어디? ...아, 진짜 있네. 이렇게 작게 써 놓으면 누가 알아봐?

    Eodi? ...A, jinjja inne. Ireoke jakge sseo noeumyeon nuga arabwa?

    Where? ...Oh, it really is there. Who's going to notice it when it's this small?

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11. 11

    B 그게 노리는 거지. 독자는 대부분 그냥 지나치고, 회사는 표시는 했으니까 할 말이 있는 거고.

    Geuge norineun geoji. Dokjaneun daebubun geunyang jinachigo, hoesaneun pyosineun haesseunikka hal mari inneun geogo.

    That's the whole point. Most readers just skip past it, and the company can say it did label it.

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12. 12

    A 그래도 효과를 이렇게 부풀리는 건 허위 광고 아니야? 모든 피로가 사라진다고 쓰여 있는데.

    Geuraedo hyogwareul ireoke bupullineun geon heowi gwanggo aniya? Modeun piroga sarajindago sseuyeo inneunde.

    Still, isn't exaggerating the effects like this false advertising? It says all your fatigue will disappear.

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13. 13

    B 그런 문구는 원래 심의에 걸려야 맞아. 그래서 요즘은 후기인 척하는 광고도 많아. 체험단이라고 해 놓고 사실은 돈 받고 쓰는 거.

    Geureon munguneun wollae simuie geollyeoya maja. Geuraeseo yojeumeun hugiin cheokaneun gwanggodo mana. Cheheomdanirago hae noko sasireun don batgo sseuneun geo.

    Claims like that should get caught by the review board. That's why there are so many ads pretending to be reviews these days. They call it a trial panel, but people are actually paid to write them.

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14. 14

    C 와, 나 지난달에 블로그 후기 보고 산 크림도 그런 거였나 봐.

    Wa, na jinandare beullogeu hugi bogo san keurimdo geureon geoyeonna bwa.

    Wow, the cream I bought last month after reading a blog review must have been one of those.

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15. 15

    A 근데 너는 광고 만드는 사람이면서 이런 걸 다 알려 줘도 돼?

    Geunde neoneun gwanggo mandeuneun saramimyeonseo ireon geol da allyeo jwodo dwae?

    But you make ads yourself. Are you allowed to tell us all this?

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16. 16

    B 나도 소비자잖아. 그리고 우리 팀은 광고 표시를 크게 하자는 쪽이야. 모르는 척하고 넘어가면 결국 신뢰를 잃거든.

    Nado sobijajana. Geurigo uri timeun gwanggo pyosireul keuge hajaneun jjogiya. Moreuneun cheokago neomeogamyeon gyeolguk silloereul ilkeodeun.

    I'm a consumer too. Besides, my team wants the ad labels to be big. If you just pretend not to know, you lose people's trust in the end.

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17. 17

    A 알았어. 장바구니에서 일단 뺄게. 기사에 나온 연구도 출처부터 확인해 봐야겠다.

    Arasseo. Jangbagunieseo ildan ppaelge. Gisae naon yeongudo chulcheobuteo hwaginhae bwayagetda.

    Okay. I'll take it out of my cart for now. I should check where the study in the article actually comes from.

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18. 18

    C 나도 앞으로 기사 밑에 광고 표시부터 확인할래. 민호야, 이런 거 또 보이면 단톡방에 좀 올려 줘.

    Nado apeuro gisa mite gwanggo pyosibuteo hwaginhallae. Minhoya, ireon geo tto boimyeon dantokbange jom ollyeo jwo.

    From now on I'm checking for the ad label at the bottom first too. Minho, if you see more like this, post them in our group chat.

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