Day 132: Oat Milk Pitch to a Classmate

Dialogue

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1. 1

   A 나연아, 이게 우리 '고소귀리'야. 정읍 농가랑 직거래한 국산 귀리로만 만들었어. 일단 맛만 봐 줘.

   Nayeona, ige uri 'gosogwiri'ya. Jeongeup nonggarang jikgeoraehan guksan Gwiriroman mandeureosseo. Ildan manman bwa jwo.

   Nayeon, this is our "Goso Gwiri." It's made only with Korean oats we buy straight from farms in Jeongeup. Just have a taste first.

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2. 2

   B 고등학교 동창이라고 봐주는 거 없다, 알지? 나 우유 바꾸는 거에는 진짜 까다로워.

   Godeunghakgyo dongchangirago bwajuneun geo eopda, alji? Na uyu bakkuneun geoeneun jinjja kkadarowo.

   No special treatment just because we were at school together, you know that, right? I'm really picky about switching milk.

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3. 3

   A 그래서 너한테 제일 먼저 온 거야. 네가 인정하면 성수동 카페들은 다 뚫을 수 있을 것 같아서.

   Geuraeseo neohante jeil meonjeo on geoya. Nega injeonghamyeon Seongsudong kapedeureun da ttureul su isseul geot gataseo.

   That's exactly why I came to you first. If you give it the nod, I reckon I can crack every café in Seongsu.

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4. 4

   B 부담 주지 마. 맛은, 음, 고소하네. 단맛도 적고. 이름값은 한다.

   Budam juji ma. Maseun, eum, gosohane. Danmatdo jeokgo. Ireumgapseun handa.

   Don't pressure me. The taste is, hmm, nutty. Not too sweet either. It lives up to its name.

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5. 5

   A 그치? 설탕은 하나도 안 넣었어. 귀리 자체에서 나오는 단맛이야.

   Geuchi? Seoltangeun hanado an neoeosseo. Gwiri jacheeseo naoneun danmasiya.

   Right? No sugar at all. That's the natural sweetness of the oats.

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6. 6

   B 근데 맛은 둘째고, 라테는 거품이 생명이야. 스팀 한번 쳐 볼게.

   Geunde maseun duljjaego, rateneun geopumi saengmyeongiya. Seutim hanbeon chyeo bolge.

   But taste comes second. In a latte, the foam is everything. Let me steam some.

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7. 7

   A 떨린다. 스팀 소리가 무슨 면접관 목소리처럼 들려.

   Tteollinda. Seutim soriga museun myeonjeopgwan moksoricheoreom deullyeo.

   I'm nervous. The steam wand sounds like a job interviewer.

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8. 8

   B 봐, 처음엔 괜찮은데 거품이 너무 커. 우유처럼 쫀쫀하지가 않아. 이 분만 지나면 다 꺼질 것 같은데.

   Bwa, cheoeumen gwaenchaneunde geopumi neomu keo. Uyucheoreom jjonjjonhajiga ana. I bunman jinamyeon da kkeojil geot gateunde.

   Look, it starts out fine, but the bubbles are too big. It's not dense like milk. I bet it'll all collapse in two minutes.

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9. 9

   A 맞아. 바리스타용은 아직 개발 중이야. 지방 함량을 조금 올린 버전이 다음 달에 나와.

   Maja. Bariseutayongeun ajik gaebal jungiya. Jibang hamnyangeul jogeum ollin beojeoni daeum dare nawa.

   You're right. The barista version's still in development. A version with a bit more fat comes out next month.

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10. 10

    B 다음 달이면 그때 왔어야지. 다른 카페 사장들은 뭐라고 하던? 솔직하게 말해 봐.

    Daeum darimyeon geuttae wasseoyaji. Dareun kape sajangdeureun mworago hadeon? Soljikage malhae bwa.

    If it's next month, you should've come then. What did the other café owners say? Be honest.

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11. 11

    A 두 군데는 맛은 호평이었는데 거품이 약하다고 했어. 한 군데는 단가를 보자마자 거절했고.

    Du gundeneun maseun hopyeongieonneunde geopumi yakadago haesseo. Han gundeneun dangareul bojamaja geojeolhaetgo.

    Two liked the taste but said the foam's weak. One turned me down the minute they saw the unit price.

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12. 12

    B 단가 얘기 나온 김에 물어보자. 한 팩에 얼마야?

    Danga yaegi naon gime mureoboja. Han paege eolmaya?

    Since we're on the unit price, let me ask. How much per carton?

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13. 13

    A 일 리터에 사천이백 원. 수입 제품보다 칠백 원쯤 비싸. 원료가 전부 국산이라 원가가 높거든. 대신 멀리서 실어 오지 않으니까 탄소 발자국은 적어.

    Il riteoe sacheonibaek won. Suip jepumboda chilbaek wonjjeum bissa. Wollyoga jeonbu guksanira wongaga nopgeodeun. Daesin meolliseo sireo oji aneunikka tanso baljagugeun jeogeo.

    4,200 won a litre. About 700 won more than the imported ones. All our ingredients are Korean, so our costs are higher. But since nothing's shipped from overseas, the carbon footprint is smaller.

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14. 14

    B 하루에 라테 백 잔이면 한 달에 사십만 원 넘게 차이 나. 탄소 발자국 좋은 건 알지만, 손님들은 가격표부터 봐.

    Harue rate baek janimyeon han dare sasimman won neomge chai na. Tanso baljaguk joeun geon aljiman, sonnimdeureun gagyeokpyobuteo bwa.

    At a hundred lattes a day, that's a difference of over 400,000 won a month. I know a smaller carbon footprint is great, but customers look at the price tag first.

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15. 15

    A 그 차이는 '국산 귀리 라테'라고 이름 붙여서 가격에 반영하면 되잖아. 요즘 귀리 우유 열풍이기도 하고, 성수동 손님들은 이야기가 있는 걸 좋아해.

    Geu chaineun 'guksan Gwiri rate'rago ireum buchyeoseo gagyeoge banyeonghamyeon doejana. Yojeum Gwiri uyu yeolpungigido hago, Seongsudong sonnimdeureun iyagiga inneun geol joahae.

    Then call it a "Korean oat latte" and build the difference into the price. Oat milk is all the rage right now, and Seongsu customers love something with a story behind it.

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16. 16

    B 말이야 쉽지. 새 우유를 들일라치면 단골들이 꼭 한마디씩 해. '맛이 변했어요', '예전이 나았어요.' 그거 다 내가 들어야 돼.

    Mariya swipji. Sae uyureul deurillachimyeon dangoldeuri kkok hanmadissik hae. 'Masi byeonhaesseoyo', 'yejeoni naasseoyo.' Geugeo da naega deureoya dwae.

    Easy for you to say. Every time I try to bring in a new milk, the regulars always have something to say. "It tastes different." "It was better before." I'm the one who has to hear all that.

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17. 17

    A 그럼 지금 쓰는 우유는 그대로 두고, 귀리 옵션만 하나 추가하는 건 어때? 부담 없이 시험해 볼 수 있잖아.

    Geureom jigeum sseuneun uyuneun geudaero dugo, Gwiri opsyeonman hana chugahaneun geon eottae? Budam eopsi siheomhae bol su itjana.

    Then how about keeping your current milk and just adding an oat option? That way you can try it out with no risk.

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18. 18

    B 그건 괜찮네. 근데 공급이 문제야. 최소 주문이 스무 박스라며? 우리 창고엔 그렇게 못 쌓아.

    Geugeon gwaenchanne. Geunde gonggeubi munjeya. Choeso jumuni seumu bakseuramyeo? Uri changgoen geureoke mot ssaa.

    That could work. But supply's the problem. Your minimum order's twenty boxes, right? I can't stack that much in my storeroom.

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19. 19

    A 그거 누가 말해 줬어? 아직 제안서에도 안 넣었는데.

    Geugeo nuga malhae jwosseo? Ajik jeanseoedo an neoeonneunde.

    Who told you that? I haven't even put that in the proposal yet.

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20. 20

    B 성수동 좁아. 옆 가게 사장님이 어제 얘기하더라. 그리고 배송이 일주일에 두 번이라며? 난 매일 조금씩 받아야 돼.

    Seongsudong joba. Yeop gage sajangnimi eoje yaegihadeora. Geurigo baesongi iljuire du beoniramyeo? Nan maeil jogeumssik badaya dwae.

    Seongsu's a small place. The owner next door told me yesterday. And delivery's only twice a week, right? I need a little every day.

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21. 21

    A 알았어, 조건을 바꿀게. 최소 주문은 다섯 박스로 하고, 이틀에 한 번 우리 직원이 직접 가져다줄게. 이게 내 최선이야.

    Arasseo, jogeoneul bakkulge. Choeso jumuneun daseot bakseuro hago, iteure han beon uri jigwoni jikjeop gajyeodajulge. Ige nae choeseoniya.

    Okay, I'll change the terms. Minimum order of five boxes, and one of our staff will bring it over every other day. That's my best offer.

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22. 22

    B 다섯 박스에 이틀에 한 번이면 해 볼 만하네. 근데 바리스타용 나올 때까지는 샘플로 이 주 동안 테스트부터 하자.

    Daseot bakseue iteure han beonimyeon hae bol manhane. Geunde bariseutayong naol ttaekkajineun saempeullo i ju dongan teseuteubuteo haja.

    Five boxes every other day - that's worth a try. But until the barista version's out, let's test it on samples for two weeks first.

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23. 23

    A 샘플이면 공짜로 달라는 거지? 너 고등학교 때 매점 빵 뺏어 먹던 버릇 그대로다.

    Saempeurimyeon gongjjaro dallaneun geoji? Neo godeunghakgyo ttae maejeom ppang ppaeseo meokdeon beoreut geudaeroda.

    Samples - so you mean for free, right? You haven't changed since you used to pinch my bread at the school tuck shop.

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24. 24

    B 그때 빵값은 정식 계약으로 갚을게. 이 주 뒤에 단골들 반응이 좋으면 바로 도장 찍자. 거품 좋아진 버전으로.

    Geuttae ppanggapseun jeongsik gyeyageuro gapeulge. I ju dwie dangoldeul baneungi joeumyeon baro dojang jjikja. Geopum joajin beojeoneuro.

    I'll pay you back for that bread with a proper contract. If the regulars like it after two weeks, we sign right away. For the version with better foam.

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25. 25

    A 좋아, 콜. 바리스타용 나오면 제일 먼저 너한테 가져올게. 그때는 거품 보고 울지나 마.

    Joa, kol. Bariseutayong naomyeon jeil meonjeo neohante gajyeoolge. Geuttaeneun geopum bogo uljina ma.

    Deal. When the barista version's out, you'll be the first to get it. Just don't cry when you see that foam.

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26. 26

    B 울면 기뻐서 우는 거겠지. 자, 이제 라테 한 잔 마셔. 사장님이 주는 거야. 이게 진짜 공짜 샘플이다.

    Ulmyeon gippeoseo uneun geogetji. Ja, ije rate han jan masyeo. Sajangnimi juneun geoya. Ige jinjja gongjja saempeurida.

    If I cry, it'll be tears of joy. Now, have a latte. It's on the owner. That's what a real free sample looks like.

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